Our purpose for this generational recipe for home made Italian limoncello was to create a logo, label, and some advertisement pieces.
Our Color Palette focus is based on bright summer colors, lemon yellow, lime green, and a beautiful teal to make the logo pop on any surface.
Our Font Selection was to be very simple and pleasing to the eye. A san serif typeface allows for simplicity and originality.
Creating brand identities with ample research on the consumers of the product are why these things come easy to me. I greatly enjoy hearing opinions of others and learning what they respond to best to further my designs to become the best they can be.